BRG in numbers
Why the Big Red Group?
Big on customers. We deliver more customers to companies like yours than anyone else in Australia (in fact we’re the third biggest Experiences brand globally)
Big on goals. Our vision is to deliver an experience somewhere on earth every single second
Big on relationships. Our Australian service team will answer your calls and help with every query
Big on leadership. Our Co-founders David Anderson & Naomi Simson are powerful advocates for the experience industry
Big on talent. Our team includes elite data analysts, online marketers, customer experience and industry specialists
100% Australian, 100% Proud
As an Australian-owned and operated business, 100% of our focus is to drive the growth of the Australian Experience economy. BRG brands have been serving Australian customers for well over 20 years. We pay tax in Australia, and our earnings stay in Australia. We have a deep understanding of the business challenges you face in our unique economy.
We’re not making mistakes with your precious marketing dollars, and we’re not a “here today, gone tomorrow” distant cousin of an international conglomerate that will up sticks and leave when the going gets tough.
We understand you, and we’re with you.
We extend your reach
- 14.4m consumer sessions (RedBalloon, Adrenaline and Lime&Tonic) every year. Making us the top-visited experience retailers domestically
- 400k subscribers (across the three consumer brands) engage with our highly targeted eDMs and across our branded social channels
- Over 1,500 partners and affiliates offer a range of experiences from our brands. We reach the sizable subscriber/member bases of the likes of American Express, Qantas, NAB, Myer and more
- 4,000 retail outlets stock gift cards from our leading brands RedBalloon and Adrenaline, including Woolworths & Coles
Our record: An experience sold every 4.8 seconds
Our currency brings you value
We take care of the admin
- Our Supply Partners team will work with you to curate your experiences for listing with the brands that make sense for and align with your business
- Your experiences will be passed to our expert in-house content team who will optimise your products for sale for the brands you’ll be listed on
- You’ll receive access to our free booking management system, where you can add availability or speak to one of the channel managers and we’ll connect you up (Adrenaline and RedBalloon only)
- Our automated payment system means no invoicing ever again. We pay in advance of the customer arriving
- We provide feedback and support through our dedicated supplier success team and more opportunities to grow through our brands’ seasonal campaigns
