Did it work?
The Choose Adventure campaign is already resonating with our targeted audiences, driving incredible results so far. The content is engaging.
In 6 weeks, we have seen over 2m YouTube views with 44% watching all 30 seconds, 17sec average time spent watching our videos, and 3.6m reach on social media. The assets are reaching the right people at the right time. Our mural placements estimated 3.5m reach (up to 52 times each!) and our 2,000 posters have captured share of voice in over 200 key transit locations.
This has resulted in year-on-year results of a 41% increase in transactions, 17% increase in direct traffic, 45% increase in organic search referrals, 28% increase in Adrenaline search terms, and 298% increase in organic social referrals.