Experiences across Australia and New Zealand
5000+ Experiences
Across Australia & NZ
In-store & E-gift card Options
In-store & E-gift card Options
In almost 4000 stores nationally
Australian owned
Australian-Owned & Operated
Since 2001
Over 4m Customers Served
Over 4m Customers Served
Across Australia & New Zealand

About RedBalloon

Australia’s destination for unique, uplifting and enriching experiences

RedBalloon was the first experiences brand in Australia

Australia’s largest and most-recognised experiences company

The perfect place for gifting to ourselves or the ones we care about

RedBalloon range

RedBalloon has an industry-leading 11-step quality assurance process, meaning only the best experiences are on offer

Extensive range of experiences across 14 core categories including Gourmet, Adventure, Spa & Wellness, Getaways, and more

A mixture of curated experiences, and exclusive-to-RedBalloon options

We’ll work with you to continually improved and rework your product offering based on conversion statistics and customer feedback/NPS score

RedBalloon Venn

How RedBalloon works

RedBalloon uses an industry-leading 11-step process to ensure it works only with the best experience providers in Australia. All experiences listed on the site are optimised by a team of in-house copywriters, SEO experts and merchandisers to ensure each experience has the best conversion rate possible. Our customers receive end-to-end service from RedBalloon – from pre-sale information to post-experience reviews and customer service.

Vouchers or direct book

RedBalloon markets its products to enjoy, share or gift. Gift vouchers for a dollar value or a specific experience are available. Alternatively, customers can book onto selected experiences instantly. All vouchers are valid for 5 years, the customer can choose to book and take their experience at any time within the first 18 months. After this period, the face value can be used towards your experience (the customer will pay extra if there’s a difference in price).

It’s easy

RedBalloon works with a variety of channel managers (including Rezdy, Fareharbor and others) to facilitate live availability and  instant bookings, or you can choose to use the RedBalloon proprietary (and free!) Supplier Hub. Once a booking is confirmed, you’ll be paid automatically, usually before the customer arrives. No need to invoice us, it’s all taken care of and reported on in our Supplier Hub.

Join campaigns

We use a range of tactics to ensure your products receive exposure, including site-wide campaigns for occasions such as Christmas, Valentine’s Day, Father’s Day and Mother’s Day. We increase our investment in marketing during these periods to ensure we bring you more customers. These campaigns generate more sales for you, and there’s no additional cost to participate.

Our requirements

  • No set-up costs or subscription fees
  • We need good content (photography, video and a great description) which we’ll tailor into our listings
  • We simply earn a marketing fee or commission each time that we make a sale
  • Your business must be registered for GST
  • Your public liability insurance must be current and the minimum cover required is $5 million
  • Exclusive experiences are a key focus for the BRG brands and will be given priority. Our team can help you to curate exclusive offerings

Case Study:

Matt from Balloon Aloft has worked with RedBalloon for over 20 years, and has grown his business from 3 balloons in the Hunter Valley to over 23 balloons flying in four locations.

RedBalloon allows Matt to access a far broader audience that he’d be able to reach alone, and can expose his products to customers who were searching for other products found on the RedBalloon site.

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